My career has been a thrilling odyssey, traversing the realms of crafting captivating biographies, penning insightful articles and blogs for businesses and brands, writing compelling copy, and dare I say, ridiculously creative advertising for the clients of Ad Zombies, known for quirky and fun copy as well as guiding burgeoning writers as they transform into published authors.
Whether it’s meticulously shaping novels, sculpting creative non-fiction pieces, or helping a business grow through the art of digital media and advertising, my work thrives in the dynamic expanse of the writing/editing universe. This world, vast and filled with incredible stories, means that not every project I’ve embraced cannot be showcased in my portfolio. However, I invite you to explore a curated selection of my copywriting endeavors, each piece a testament to my passion for the written word and commitment to storytelling excellence, long story formats or resonating advertising.
If you are looking for book and author services, please click here. In 2024, I will move my copywriting portfolio to a different website to coincide with a marketing business.
To see the social media pages I’ve created and maintained for other companies, click here.
As a script consultant and coordinator, I organize, update, format, and write. Scripts often come with non-disclosure agreements, so my portfolio showcases my own scripts. Until movies or small screen projects are released, and sometimes not even then, I cannot talk about what scripts I work on.
If you would like to see my script portfolio, please click here.
I helped create the overall branding and wrote all content for Heath Family Pools for many years, including blogs and articles, web copy, organic and paid social reach, plus all creative.
I’ve also created three websites for Heath Family Pools over the years. Below are screenshots of the latest site I created.
Click on any photo to see the wireframe as a whole. 
Advanced Custom Renovations needed a new website and trusted me to deliver a site with engaging visual and copy content. The photos below show their original website and their new site I created. As ACR has grown, I have integrated their CRM to their new site and social pages to handle leads and communication flow and grew their market reach with Google and Facebook ads and Direct Mail.
ACR’s Original Site
Not my work… yeah, this renovation company needed a remodel! 
ACR’S NEW SITE
Designed and Written by Stella Samuel
I have written over 300 articles for Wag, and before Wag, Vetary, who is now under the Wag umbrella. I’ve listed a few below and will offer more if needed.
Starting with Vetary’s medical articles, I included research in my process to increase my knowledge of pet healthcare. Then I moved to creating articles for dog owners to help understand dog behaviors with how-to training guides, followed by grooming guides for all breeds and challenges. 
Read more at: https://wagwalking.com/wellness/reasons-and-conditions-for-using-a-board-certified-veterinary-surgeon
How to Train Your Dog to Call 9-1-1 Read more at:
https://wagwalking.com/training/call-9-1-1
If you’ve ever read my early blogs, you may know I have a daughter who experienced bullying in a traditional school campus for many years. I was honored to write a few blogs for an online school in Michigan because their students’ stories and reasons for moving to an online school resonated with me. Feel free to click on the blog titles below to read the blogs. 
In my time at Ad Zombies, I have most definitely leveled up my work. With opportunities to write for many industries, from finance to healthcare and home services to relationships and even ecommerce and affiliate marketing, I have gained an immense working knowledge in each industry and expanded skills for short and long copy, impactful marketing, formulas for digital media that work to convert, and so much more. From blogs, email sequences, ad copy, landing pages, website copy, and product descriptions.
It’s impossible to follow everything I’ve written for the thousands of clients in this realm, but below are a few screenshots of some fun pieces I’ve written.
This is just a small sampling of short and long form content and copywriting I’ve done. If you’d like to see a longer list, I can send a PDF. 
Please note: this information will move to a different site in 2024, as this brand focuses on prose and publishing. Honestly… it gets better as these samples are a few years old now.